With ever-changing market dynamics, innovative ISVs need dynamic, scalable and innovative product portfolio. Being able to offer highly differentiated business solutions that need of its customer base while expanding into newer niches, continues to remain the overarching objective. Given the rapid evolution of the cloud, mobility, advanced analytics on the one hand and smart development technologies on the other, it is imperative that ISVs foster an environment of innovation and quick response to market needs. BBT , as a full-lifecycle product development services provider, has a rich legacy of collaborating with leading ISVs to support their complex requirements while driving disruptive innovation.